Google Search Engine Optimization
The objective of search engine optimization (SEO) is to increase a Web site’s traffic counts, and ultimately conversions, by ranking very high in the results of searches for the keywords in the search query. It is the mission of SEO to make the site’s content worthy of higher search engine ranking by being more relevant and competent than the competition’s. When it comes to placement, everyone knows that organic Search Engine Optimization is the key to obtaining visitors for very little cost. In fact, SEO is absolutely vital to your search engine marketing success. As a result, every company wants to have the top search engine ranking particularly in Google for their targeted keywords.
Google is the most popular search engine in the WORLD and has no signs of slowing down anytime soon. Google Search Optimization has to be part of your marketing strategy. Hence knowing what to do to your site in order for Google to properly recognize and categorize your site is the first step in achieving top rankings in Google. Internet Marketing SEO, and in particular, Google SEO is the key. The easier your make your site to be understood by Google, the better chances you’ll have of getting top spots in Google’s index. Google search engine marketing is the answer to getting your site found.
While there are no search engine optimization secrets for Google, there are still certain link building, coding, ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords in Google. In short, there are many considerations that have to be accounted for when optimizing your website. A knowledgeable SEO specialist should be able to determine what would be the best process to get your site promoted and coded in a search engine friendly fashion.
SEO For Google Basic Considerations
* Keyword Analysis & Research – It is far more important to rank well with many search criteria than to be number one with only one criterion!
* Content Rebuilding – It is not enough to simply add Meta Tags and do extensive link building. Rich and relevant content for your web page is vital to your ranking success
* Do Not Be Scammed – There are NO short-cuts, NO secret algorithm and NO Google tricks. The only secret is KNOWING what Google LOOKS for when they rank a site
Google SEO Technical Considerations
* Age Of Domain – Google generally provide better ranking for “older” sites
* On-Page Optimization – Knowing what to use and where to insert your keywords and codes will certainly make the difference
* Off-Page Optimization – There must be a balance between quantity and quality inbound links. Outbound links must be selective, if any.
* Progressive Approach – Depending on age of website, one must know when to apply slow or extensive link building
* Google Web Trend – Statistics have shown that duration of web page view and the number of times a website link from organic search query result is clicked has certain influence on its keyword ranking in Google
Do NOT let thousands of leads and interested viewers find your competitor’s site instead of yours. Remember, most internet users ASSUME that the website that appears in the top rankings IS THE BEST SITE ABOUT WHAT THEY’RE LOOKING FOR! This is why it is so critical to make sure they find your site. Our proven SEO For Google techniques will GREATLY enhance your chances of being in that top position.
SEO For Google Ranking
While there are many SEO techniques used to rank sites Top 10 in Google, it is safest to analyse Google Patent as it reveals many useful tips for webmasters.
Google Patent
Google has recently filed a patent that details many pointers that Google uses to rank web pages. You may like to view it here – CLICK HERE
How Your Web Page Changes Influence Your Rankings On Google
While web page content is crucial, the ranking of web pages is influenced by the frequency of page or site updates. Google says that stale results might be desirable for information that doesn’t need updating while fresh content is good for results that require it.
‘Stability’ Of Domain Has Impact On Your Rankings Too
According to Google, valuable domains are often paid for several years in advance while doorway or throwaway domains are rarely used for more than a year.
In short, the length of the domain registration (one year <-> several years) plays an important part in ranking. It is good to note that the address of the web site owner, stability of data and host company and the number of pages on a web site (web sites must have more than onepage) may also have an impact.
Quality & Quantity Link Building Is Critical
As you know, Google heavily relies on links when it comes to specify the ranking of a web site. In addition to the sheer number of links and their anchor texts, the patent specification shows possible ways how Google might use historical information to further specify the value of links.
When it comes to linking, you shouldn’t go for one-shot quick solutions. Link building must be consistent and quality links means not only good page rank but also mature links – links that remain linking to your site over time
Google Web Trend
The patent specification indicates that Google might track how often users click on a page when it is listed in the search results pages. Google might also track the amount of time that users spend “accessing the document”. Create good content that makes visitors stay in your site longer. Anchor text link is also important.
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